CreHado Digital / Founders & Leadership

Two careers. One shared vision.

International experience in business leadership and development. Technology, innovation and digital strategy. Two perspectives brought together to build new opportunities.

Luis María Graña Ismael Neri

01 / Business perspective

Luis María Graña

Founding Partner | International Business Development

An international executive with over 25 years of experience in hotel management, luxury hospitality, travel and strategic consulting. His career connects business operations with market development, B2B negotiation and commercial relationships across Latin America, North America and Europe.

Business and hotel management
International business development
Partnerships and B2B negotiation
Travel industry and DMCs
Strategic consulting
Multicultural teams

Working languages: Spanish, English, French and Portuguese.

LinkedIn / Luis María Graña

Selected career experience

International experience that broadens our perspective.

References to Luis María Graña’s professional career. They do not represent CreHado clients, partnerships or awards.

Hotel Villa María Cristina

Guanajuato, Mexico · General Management

Two tenures leading a five-star property, overseeing operations, guest experience, food and beverage, commercial development and teams.

LCI-MTC Group / LCI Travel Solutions

The Americas · Spain and Portugal

Market leadership, hotel contracting, supplier networks and destination development. His career includes the role of Business Development Manager for LATAM from January 2025.

Relais & Châteaux

Brazil · Commercial representation

Representation of luxury hospitality properties to operators, agencies and businesses, including promotion and tailored travel experiences.

Hospitality, Travel & F&B

Strategic consulting

Commercial and operational advice for hotels, restaurants and inbound travel projects, including the development of Destination Management Companies.

02 / Technology perspective

Ismael Neri

Founder & CEO

LinkedIn / Ismael Neri

Technology built around real business needs.

A software developer and digital entrepreneur. At CreHado, he brings together technology strategy, design and an understanding of business operations to turn real needs into digital products, automation and applied artificial intelligence solutions.

Ismael’s background in business operations, consulting and software development brings a cross-disciplinary perspective to each project. His approach connects digital architecture, automation and product leadership with the day-to-day realities of a business.

Software and web architecture
Applied artificial intelligence
Business automation
Technology project leadership
Digital strategy and innovation

Technology opens possibilities. Experience gives them direction.

Transformation starts with understanding people, their businesses and their markets. Luis María Graña brings international leadership and commercial development experience; Ismael Neri brings the ability to turn that vision into digital solutions. We connect strategy with execution to address specific needs with commercial purpose and practical application.

A collaboration built over the years.

Before sharing a business vision at CreHado, Luis María Graña and Ismael Neri built a relationship of friendship, trust and professional collaboration. Over the years, they worked on hospitality consulting and business development projects. Their complementary perspectives —commercial experience and technology expertise— shape the way we work today.

Luis María Graña also helped create the name CreHado, an idea that became an essential part of our identity.

The story behind our name

CREHADO

Creation is the beginning. The future is what we build.

CRE / Creation

CRE is our brand’s conceptual expression of the ability to imagine, build and turn ideas into real solutions.

HADO / Destiny

In Spanish, HADO relates to destiny and comes from the Latin fatum. For CreHado, it represents possible paths and the future we build through vision, decisions and execution.

As a secondary phonetic reference, the Japanese hadō (波動) means wave motion. It inspires ideas of movement and expansion; it is neither a translation of destiny nor the linguistic origin of CreHado.

RAE / hado ↗Dictionary / hadō ↗

We work to create opportunities.

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